
"This is an exciting milestone for Top Seedz as we continue to invest in the future of our brand and our customers." - Rebecca Brady, Founder and CEO of Top Seedz
When Top Seedz moved into a 35,000-square-foot facility in downtown Buffalo two years ago, it did so on the premise of a business that would one day be making crackers for major retailers across the U.S.
That day has arrived.
The company announced it has turned on its second production line and added nine additional ovens, which will double its production capacity from 16,000 to 32,000 cracker packages per day.
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"This is an exciting milestone for Top Seedz as we continue to invest in the future of our brand and our customers," said Rebecca Brady, Founder and CEO of Top Seedz. “Combined with new flavor innovations and significantly increased production capacity, we're well positioned to support our growing direct-to-consumer business, expand our foodservice offerings, and partner with more retailers looking for better-for-you, delicious products that today's consumers are actively seeking."
Brady founded Top Seedz in 2017 based on the healthy snacks she baked for her children, and the next year, the company won a $50,000 grant in the Ignite Buffalo competition. Top Seedz ultimately won a $1 million investment in the 43North accelerator in 2021.
The company raised $750,000 from the WNY Impact Investment Fund in early 2024 to support its move from a small suburban production site in Cheektowaga to an automated 35,000-square-foot headquarters/factory in downtown Buffalo.
Top Seedz employs about 75 people, up from about 40 when it made the move to the new factory. Those employees are largely drawn from Buffalo’s refugee population via partnerships with Journey’s End and Community Services for Every1.