"I built this company with one goal: to give dealers like the ones I worked with the tools and lending relationships they deserve." - Tommy Vullo, SelectFi founder
Via a SelectFi news release...
Buffalo-based SelectFI, an automotive lending technology platform, today announced its official launch on The Shop by FordDirect — making SelectFI's financing technology available to Ford Dealers and Lincoln Retailers across the United States. The listing follows a rigorous year-long vetting process and a real-world pilot program at multiple Ford dealerships, validating SelectFI's performance, security, and compliance standards before going live.
SelectFI is an automotive lending technology platform built to modernize the F&I (Finance & Insurance) process at car dealerships. The platform enables dealers to generate accurate, real-time financing offers using soft credit pulls, route deal submissions to lenders faster, and deliver a more transparent buying experience — all within a compliance-first, audit-ready workflow.
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